Ruminations of a Taco-Obsessed Philly Native

The advent of dating apps in the past few years has made it easier for men and women to date and find each other. These days, the dating apps and sites also have preferences option so that members of LGBTI community can match easily. However, most of these dating apps can be sometimes torturous for women as male members continue to send unwanted messages and images. It is a problem that Whitney Wolfe Herd noticed when she was working at Tinder, the most prominent dating app on the market currently. As a co-founder of Tinder, Whitney Wolfe Herd has had the opportunity to see specific analytics and parameters that can be tweaked to make a dating app, safer and secure, for women.

It is what she did with Bumble when she launched it in 2015, just a year after leaving Tinder. With Bumble, what she has tried to do is make it more women-centric, so that they are more in control of who sends them a message and who they want to stay in contact. The Bumble app doesn’t allow men to contact women first, and it is something that did meet with criticism initially, but as people started to realize the thought process that went into introducing such a feature, it began to gain more and more appreciation. Whitney Wolfe Herd doesn’t mind criticism as long as it can provide women with the safety and security she always wanted while using dating apps herself.

Whitney Wolfe Herd studied International Business from the Southern Methodist University, Austin, Texas. After leaving Tinder, Whitney Wolfe Herd collaborated with the owner of Badoo, Andrey Andreev, to launch Bumble. It has gone on to become one of the leading dating apps in the market, and has more than 12 million members currently, a number that is expected to grow exponentially in the years to come. The growth of Bumble has been phenomenal and has surprised many of the critics of the app, who thought the idea of allowing only women to make the first move would be an absolute flop. Bumble generated annual revenue of $100 million last year, and Whitney Wolfe Herd expects that the number would double in 2018.

Whitney Wolfe Herd has many new exciting plans for Bumble, which she plans to introduce soon to the world. She promises the users a unique and seamless experience with Bumble, which is only going to get better with time.

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