Ruminations of a Taco-Obsessed Philly Native

For a while, Taco Bell was coming up with new and exciting creations. It seemed like they had a way of combining different ingredients and having it be a success. The popular trend for a while was the fact that Taco Bell was putting Fritos in a lot of different menu items. They’d end up in burritos, tacos, and crunch wraps.

Before Fritos, it was Doritos! Taco Bell had flavored shells that tasted just like the popular chips. It seems that Taco Bell really got creative when it came to transforming its menu with bagged snacks. With a patent filed by Dan Newlin, representing the company in this matter, it seems like Newlin is helping them do whatever it takes to protect their intellectual property. That trend doesn’t seem to be ending anytime soon.

There is now good news for all those who love Cheetos out there. According to GrubStreet, Taco Bell now has a crunch wrap that is filled with the cheesy little snacks. It has left some people disappointed, however. There are those who have complained that there’s not enough Cheetos and they just seem to be tossed into a crunch wrap.

Taco Bell might be on to something, however. Many people do love Cheetos and they love crunch wraps so why not combined the two? Right now, this crunch wrap is only available in Canada. If it becomes popular, however, things might change. This could also just be the beginning. Maybe tacos that have a Cheetos flavored shell will be the next rage? Time will only be able to tell if this crunch wrap expands.

Brad Reifler was saying that Americans can get even lazier when it comes to getting their fast food fix, and Reuters reports that more and more restaurants are toying with the idea of delivery. Taco Bell is the latest company currently testing delivery. They would be joining other companies such as Chipotle, Panera, and Starbucks that have recently entered the at home delivery game. Previously people could generally only get pizza or Chinese food brought to their doorstep, for a nominal fee plus tip, Now thanks to new food services that will literally bring you food from almost any restaurant that is a thing of the past.

Rather than letting those services take their businesses, restaurants are stepping in to keep up with the times and boost their profits. If Taco Bell is successful in their limited test market of 200 stores then the rest of the America will get to enjoy quesadillas, burritos, and tacos with ease.

For those of you who haven’t noticed, many fast food joints have got serious make overs in recent years such as the addition to McDonald’s, called McCafe. So, in order to keep up with the trend Taco Bell is busy trying to make changes that will make them stick of the fast food crowd.

Taco Bell executives recently announced they will be removing 95 percent of artificial flavors from their menu, but that’s not the only change the company had in mind. The restaurant has announced their plans to begin serving customers beer, wine, and even mixed drinks at the Wicker Park location in Chicago. If all goes well in Chicago, the company wants expand on their re-branding effort by offering upscale locations throughout the U.S. Similar changes to Taco Bell have already taken place in other parts of the world such as Seoul and Tokyo, with great success. Now, execs want to bring those changes home to the U.S..

Alcoholic beverages will only be available for those who choose to dine inside, and customers will not have the option of a to-go cup if they don’t finish their beer or wine. CrunchBase reports the spirited drinks will also be served in special cups to prevent mixing up regular soft drinks with those that contain alcohol. We’ll see if these modern changes to an old fast food favorite will have the impact the company is hoping for.