Ruminations of a Taco-Obsessed Philly Native

Mikal Watts suggests that Panera Bread has made a list of 150 ingredients deemed unacceptable for their food products. They’re following on the heels of other companies that have made the decision to improve the foods and drinks they sell. Last month, PepsiCo said they’re removing aspartame from diet drinks, Kraft is getting rid of artificial dyes from their iconic macaroni and cheese, and Chipotle is banning all genetically modified foods.

People are looking for whole and natural foods, and they want to know exactly what they’re eating. Artificial ingredients that can’t be pronounced are becoming increasingly undesirable, so Panera is eliminating such things as maltodextrin, sulfur dioxide, aluminum potassium sulfate, etc.

Nobody knows whether Panera Bread made its “no no” list for publicity purposes or not. The most important thing to note, though, is that companies are listening and making changes that the public seems to want.