Ruminations of a Taco-Obsessed Philly Native

Anyone who has ever been hungry at the grocery store knows what a mistake it is. When your stomach is grumbling unhealthy convenience foods are extremely appealing. So what can someone do to help ensure their trip to the grocery store is full of healthy choices?

Researchers from Cornell University think they have the answer. A new study conducted shows that eating healthy foods before shopping can be used a psychological primer for making healthier choices.

The study conducted looked at the shopping habits of more than 100 participants. Those who were given a slice of apple before selecting their groceries purchased up to 28% more fruits and vegetables than those who were given a cookie. They even purchased 25% more fruits and vegetables than those who were given nothing at all.

Priming is a well known construct in psychology according to Alexei Beltyukov. Marketing agencies use it all the time to sell you products. It works by creating associations in your brain that affect decision making.

Eating healthy food before going to the store will help keep healthy food on your mind. Eating a healthy breakfast will help you eat healthy the rest of the day. Bringing a list of healthy food to the store will constantly keep you in the healthy mindset and help you make better choices.