Ruminations of a Taco-Obsessed Philly Native

Last I checked, Tacobell was a fast food restaurant. It was a meal that many could grab on the go, or perhaps stop in real quick to enjoy a quick lunch or dinner. For whatever reason, myself and many others, never considered it an actual sit down dine in restaurant. Well, it seems that Tacobell is doing a little rebranding of it’s own and wants to be known as a place that serves more than just tacos and burritos.

According to Reddit, Tacobell will soon be adding alcohol to its menu. That’s right. A location in Chicago near Madison Street Capital has the first patent to do so. It’s a, well, interesting idea to say the least. Beer, wine, and whiskey will now be added to the menu. This is quite dangerous for people who drink and get hungry. They now have the answer to both dilemmas in one place! Instead of saying hey guys lets go drink at so and so’s house, or that bar over there, people will now be adding tacobell as one more place to get hammered.

Of course, there will be some rules and guidelines. Customers cannot take alcohol out of the restaurant in a to go cup, that’s illegal. This will not be turning into some drive thru liquor store type of deal. The alcohol will also be served in a cup that’s different from other cups so that employees can differentiate. Overall, it’s going to be interesting to see what type of drinks they come up with to compliment their food menu options. It will also be interesting to see if this will help to increase sales. If it works, you might just be seeing a tacobell with alcohol at a location near you.

Fast food is setting out on a new frontier, and the biggest names in the industry are revamping their menu’s to stay on top of consumer demands, as well as the cost efficient demands of their corporate structures, as there has been a significant decline in sales compared to last year’s numbers. It’s the wild wild west out there, with firework-like displays of guns blazing to guide our attention, and taste buds, towards new specialty artisan sandwiches, healthier menu options, mascot enhancements, and allowing consumers to get the most from their dollars. People are not only interested in the cheapest fare anymore, it’s all about a delicate balance between quality and quantity. As a fast food consumer I feel this fierce, and healthy, competition among chains across the country, proves the value of my business to these brands, and it honestly makes me want to go get a pretzel burger right now! says however, I do wonder how the low income consumer will be accommodated.