Ruminations of a Taco-Obsessed Philly Native

How important are crowdsourced reviews for brand purchases? Most customers trust what they read online just as much as a friend’s recommendation about a product or service they bought. That is why many name brands are leveraging the power of crowdsourced reviews to influence customer purchases.

 

Fabletics Crowd Sourcing Strategy

 

Fabletics, Kate Hudson’s active fashion wear brand, has been using the power of customer reviews to catapult itself to over $235 million in revenue since 2013.

 

The company began leveraging the crowd since its inception and in so doing became one of the leaders in its industry for customer purchase, customer loyalty, and customer retention because of this strategy.

 

Crowdsourcing Statistics

 

The ever increasing busy lifestyle of today has left most people with very little time to shop around offline. This is one of the main reasons people look to the internet for customer reviews when gauging whether or not to purchase a product or service.

 

Old marketing techniques have basically taken a backseat to customer reviews. People just don’t trust a company unless the crowd has given it a thumbs up.

 

Just how much do people trust the crowd? In a recent survey, 84% of online purchasers said they trusted customer reviews as much as recommendations from their friends, families, and acquaintances.

 

According to the survey, over 50 percent of online customers stated that they read reviews and those reviews influence their decision whether or not to do business with a particular company.

 

What is more, 60 percent of those same customers said that negative reviews definitively influenced their decision not to do business with a particular company.

 

How Fabletics Uses Customer Feedback

 

The company truly believes that the customer runs the show. Through customer feedback and reviews, Fabletics creates and revamp its product line to suit customer needs and desires.

By doing so, customers are all too happy to leave a positive review. The more positive reviews the company gets the more customers it obtains and retains, helping to increase business now and well into the future.

 

Fabletics believes that listening to your customers is the only way to satisfy them. Leveraging the crowd has allowed Fabletics to gather and analyze data as well as use an effective marketing strategy.

 

The Face of Fabletics

 

Everyone in Fabletics agrees that Kate Hudson is the perfect representative of the brand. Her warm heart and active lifestyle depict the company’s image to a T.

 

Kate is not just a representative of the company either, but an integral partner who stays involved with nearly every aspect of the business. Whether it is working with designers, crunching sales numbers, or plotting out social media marketing campaigns, Kate keeps the business active and fresh just like her.

 

What really emphasizes Kate’s views about the Fabletics activewear line is that she actually wears them and uses them nearly every day. There is no better endorsement for a brand than to be an actual customer. This is perhaps one of the greatest customer reviews anyone can give and Kate gives hers on a daily basis.

Whitney Wolfe, Chief Executive Officer and founder of the dating app Bumble, weds Texas oil heir Michael Herd. The bride and groom united in marriage at Villa Tre Ville in Positano, Italy. Positano, by the Amalfi Coast, stuns with views of Mediterranean seascape, sharp cliffs, and thick forest. For an armchair sneak peek of this romantic getaway and its surrounding beauty watch the film, Under the Tuscan Sun in which Positano is distinctly featured.

Wolfe, born in Salt Lake City was transplanted to Paris when 11 years old, but went on to higher education at Southern Methodist University, majoring in International Studies. While still in college and working with Patrick Aufdenkam, together they created the nonprofit organization “Help Us Project” selling organic bamboo bags with the proceeds going to the Ocean Futures Society. Continuing to work with Aufdenkam, the two also created a line of clothing to raise funds for the fight against human trafficking.

Bumble, Wolfe’s very successful date-networking app, has grown wildly popular having over 11 millions users at the beginning of 2017 and now is reporting over 21 million users.

People use Bumble as a platform to begin friendships, make contacts, and exchanging safe connections for personal empowerment where women always makes the first contact, the company’s feminist tradition. Bumble creates additional value by providing advice on topics such as campus safety, depression, finances, alcohol and drugs along with modern dating and power networking tips.

Bumble officially opened its new headquarters in Austin, Texas this year where plans to continue growth by furthering social media expansion and creating more collaborative technologies, such as BumbleBizz, are well under way.

BumbleBizz is driven towards developing connections purely for the purpose of networking. A chance to connect with people on a professional level versus Bumble BFF, which is used to search for a best friend forever, a pal, a buddy. Bizz is geared toward changing the course of careers and employment. Networking has been studied and shown to be the best way to find a new job. It really is, who you know. BumbleBizz plus BumbleBFF works to dominate in all areas of connecting, from work to play.

Wolfe continues strong with her values and now adds marriage to her successful mix of business and life.

Read More: mashable.com/2017/08/24/bumble-450-million-offer-match-group-decline/

The purchases and income that a company makes are significantly influenced by the power of the crowd. Most people currently depend on crowd-sourced online reviews for them to know about the products that they would like to purchase. Consumers trust the reviews that they read on the internet as much as direct recommendations that they receive from their friends and family members. Leading brands are now exploiting the new customer behavior and have developed marketing strategies that are based on reviews. Fabletics is among the firms that currently use the tactic. The company has been in the fashion industry since 2013, and it has grown by about 200 percent. It currently serves more than a million subscribers and makes about $235 million per annum. Shawn Gold, who serves as Techstyle Fashion Group’s corporate marketing officer, believes that the company has managed to grow due to the excellent user reviews that it gets.

 

Fabletics understands the importance of having excellent reviews, and it has been leveraging this to facilitate its growth. The company believes that consumer reviews can directly influence customer acquisition, loyalty, and clients’ retention. Most people use the internet frequently, and therefore, their purchase decisions are significantly affected opinions of other consumers. Customers research about a brand before acquiring its products. A study that was done by BrightLocal indicates that 84 percent of people believe in the information that they get from online reviews. Most consumers have less trust in the traditional advertisements.

 

Research that was done by L2, which is a leading research enterprise, shows that 76 percent of the top companies have reviews on their sites to increase their sells. Online businesses that feature reviews are likely to experience fast growth. A study that was recently conducted by Vibes on holiday shopping indicated that about 33 percent of people who search for mobile stores are focused on comparing prices. More than 65 percent of the searches that are done aim at consumer reviews and information about various products.

 

Enterprises that have genuine reviews have high chances of bettering their bottom line. They are also likely to the have better rankings, attract more customers, and also make more profits. Firms that have review-based strategies have a high client return ratio and loyalty. Positive reviews help a business to appear on the top whenever it is searched on Google. Websites like Trustpilot have joined efforts with Google to enable companies to improve their Google Seller Rating. According to research, internet ads that have Google Seller Rating are likely to have a 17 percent more CTR than those that are not rated.

 

BrightLocal recently conducted a survey, which indicated that 74 percent of the consumers are would buy a commodity if they read positive reviews about it. TechStyle and Fabletics believe that their success has been facilitated by crowdsourcing since it allows transparency. The two companies have been striving to provide products that can fulfill the needs of the clients by using the data that they get from different sources. Fabletics develops its fashion products based on the opinion of its customers.

Lime Crime, a seriously trendy cosmetic company from Los Angeles, has just released a bold new lip color: Scandal. Scandal is the newest color to join the Velvetines line, which features lux, long-wearing, liquid-to-matte lipsticks. This beautiful color is the personal creation of Lime Crime’s CEO, Doe Deere, and is a very unique and rich purple tone.

 

Doe explained that Scandal is for girls who like a bit of punk-rock edge and who have a don’t-care attitude. “Pair it with bold black liner and get ready to stir up some controversy,” she said. She went on to say “I especially love to rock Scandal under the Trip Diamond Crusher,” Deere continued. “It really highlights my lips and brings out Scandal’s violet undertones!”

 

This color arrived just in time to create the season’s sought after dramatic plum lip. This is an insanely sexy and glamorous color. An article by US weekly said Scandal “oozes sex appeal and solidifies #bosslady status.” What more can you want from a lipstick that’s also 100% Vegan and Leaping Bunny certified cruelty-free?

 

For the best results when using this lipstick, a lip balm should be applied fifteen minutes before application of the color. Make sure to pat off extra moisture with a tissue, then apply the Velvetine lipstick directly to lips. A lip brush may be used to perfect the edges. Once dry, the color will be intense, velvety, and unbudging. It may be removed later with a waterproof makeup remover or oil.

 

Lime Crimes entire collection, including Scandal and other incredible purple hues, can be viewed at LimeCrime.com. The MSRP is $20.00 USD. For even more Lime Crime, you can view their blog at ILoveLimeCrime.com. It’s written by Doe Deer herself.

 

Lime Crime is a well known trend-setter encouraging self expression. With a reach of over 2.6 million people on social media, the numbers speak for themselves; people love Lime Crime. Their high quality products are all certified completely vegan and cruelty free. Make sure to check out their website to see all that they offer.

 

Fabletics is a subscription clothing retailer that sends women items they will love to wear. The company was founded by Kate Hudson as she searched for something that would make her feel comfortable when she left the house with her children every morning. She is known as a style icon in her own right, and this article explains how her company came to be the center of the subscription fashion world. Women who have little time on their hands may now subscribe for their best clothes.

#1: How Does A Clothing Subscription Work?

A clothing subscription involves a woman, her style and her measurements. Women offer their measurements to the site, and they receive clothing that is selected for them by the style experts at Fabletics. Fabletics is a wonderful company that serves women with clothes that make them feel as though they are dressed perfectly. A woman who enjoys the surprise of ordering through a subscription service will quite enjoy the clothes she sees. She will find something special in every package she receives, and she will find new dimension added to her wardrobe on every order.

#2: Fabletics Is Comfortable Chic

The company is a comfortable chic firm that wants to help women get on the town as quickly as possible. Ladies who are seeking out fine clothes will see their dreams come true in the Fabletics line, and they will enjoy seeing workout clothes that double as outfits for the city. They may wear tights every day if they feel most comfortable, and everything else offered by Fabletics fits into their closet with no problem. Creating outfits is simple, and creating color palettes is exciting.

Read more:
CMO of Kate Hudson’s athleisure brand Fabletics on retail industry
How Kate Hudson’s Fabletics Is Taking On Amazon

#3: Comfortable Chic Has Several Accessories

My Subscription Addiction and several other websites are in love with the accessories offered for the brand. Fabletics allows women to wear a myriad of accessories with their simple clothing, and every ensemble provides women with more opportunities to look casual and fun. The fun woman is wearing a hat, casual shoes and perhaps a jacket with her Fabletics clothing. She may make her way to any location in town using her Fabletics clothes, and her style becomes a part of her life as anyone she sees recognizes her.

#4: Including Everyone

Including every woman in the world is a mission for Kate Hudson as she runs Fabletics. She sees the company as a fashion brand for women who wish to look good even with no time to put in the work required. Fashion is hard work for the average woman, but she may find everything she needs at Fabletics. They have the sizes needed to make a woman look lovely, and they have the styles that will suit every woman’s taste.

Passion for clothing and accessories is quite important when a woman leaves the house every day to face the world. She must ensure her clothing come through her subscription at Fabletics, and she will find something new that is exciting to wear to work or play.

Follow Fabletics On: en.wikipedia.org/wiki/Fabletics

It’s a live Friday night, and you’re just in the mood to get your groove on, if you are a lady, you have to pick the right outfit that is stylish yet offers just the right amount of comfort. Well, actor and workout enthusiast, Kate Hudson, has come with such a brilliant innovation that is athleisure dresses. The stunning Fabletics co-founder dropped this brilliant line on her website that was aimed to suit the unique preferences of stylish women that still lead an active and healthy lifestyle.

Fabletics refers to an online subscription retailer that offers stylish activewear for men and women with unique fashion preferences. These authentic workout clothes are tailored to suit the different tastes and preferences of individuals that lead fit lifestyle while still looking good. There are a variety of unique outfits including yoga pants, leggings, tees, tops, and joggers, just to mention a few.

Kate Hudson’s impressive and successful acting career can be attributed to her passion for fitness and healthy living. With this put in perspective, one can clearly see her mission in setting up an online platform that makes stylish active wear accessible to like-minded individuals. The famous actress attributes healthy living to simplicity and positivity. Fabletics is formed on the core principals of fitness, healthy eating lifestyles and clearing the mind of clutter that inhibits space for positive thinking.

Kate’s brilliant innovation of athleisure, however, has set the online platform to whole new level in the fashion industry. In Kate’s intriguing interview with Marie Claire, Kate defines this new line as stylish dresses that promote mobile living for the modern fashionable lady. Marie Claire’s monthly magazine offers professional advice on beauty tips, careers and also offers exclusive interviews with celebrities.
Read more on: Kate Hudson Fabletics Interview 2016

These outfits offer comfort while enhancing your beautiful curves as opposed to little black dresses. While the dresses are made out of the same performance material used to make workout clothes, it does not necessarily mean that one could go on a hike in them just before dinner. The outfits are uniquely tailored to keep all parts tucked in and snug so as to provide comfort to their wearer.

Kate also paints a brilliant picture of the bathing suites which are also included in this innovative line. The bathing suites of Fabletics are designed for performance, which means that the wearer can be as active as she wants while still maintaining just a little bit of femininity and sexiness. This new line proves quite impressive in that they require such minimum effort in slipping into them, making them easily accessible whether you are in the office, out and about in town, or simply just on a casual date for dinner in a classy restaurant. In addition to sweetening the deal, the outfits are made readily available at an affordable price.

Kate’s brilliant innovation is an invitation for all women to an uplifting, healthy lifestyle while still meeting the fashion preferences of various women from all across the globe. The new line is set to make sales, of course, with famous actress Kate Hudson as the face and brand of the unique outfits. With this new and authentic line, the only way is up for athleisure.
 Source: http://www.bustle.com/articles/152273-when-is-fabletics-swimwear-coming-out-start-planning-for-the-beach-now-photos