Ruminations of a Taco-Obsessed Philly Native

Whitney Wolfe might appear to be unassuming, but don’t let this blonde hair, blue eyed beauty fool you; she is a powerhouse. As with many successful women, she is driven by her passions and has been a prosperous entrepreneur from a young age. After graduating from Southern Methodist University she went to work for Hatch Labs IAC incubator. It was there that she co-founded and became the vice president of marketing for the number one dating app Tinder. Tinder uses a technology where potential daters swipe left to say “no” if they are not interested, or swipe right if they were interested in pursuing a potential date.

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Unfortunately, her exit from Tinder two years later was challenging as she was in a dispute with Tinder executives. This resulted in her filing sexual harassment charges, which later settled and she received a significant financial award. At this point, she was resigned to leave the dating space and make her next mark in an area that would promote social responsibility.

After some trepidation, she returned to the niche market of dating where she had expertise, and decided to again disrupt that space with a dating app that put women in control. Her experience at Tinder was part of the inspiration for Bumble, in an attempt to make online dating platforms more female friendly.

Bumble is unique in that women initiate the conversation. While a male may reach out to connect, the woman has the option to start the dialog. Whitney Wolfe is passionate about creating a socially responsible online community where women can feel safe. She plans to expand this community through Bumble Bizz and Bumble BFF, allowing users to establish professional contacts and find friends. During this time Whitney managed to find romance and marry. Ironically, she didn’t meet her husband through an online dating app, but rather they met in person on a family ski trip.

To understand the strong convictions of Whitney Wolfe, read this response to accusations made by IAC on potential patent infringement. Bumble responded with a newspaper advertisement addressing what they referred to as bullying behavior “We swipe left on your multiple attempts to buy us, copy us, and, now, to intimidate us. We’ll never be yours. No matter the price tag, we’ll never compromise our values.” With core values like those, you can rest assured we will be seeing much more of Whitney Wolfe.

For details: www.vogue.com/article/bumble-bizz-whitney-wolfe-networking-for-women