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JHSF is a real estate company in Sao Paulo established by the brothers, Jose Robert and Fabio together and two other partners in 1972. The company has grown over the years to become the leader in Brazil’s upmarket real estate sector. It majors in the development and management of international business airports, high-end hotels, and shopping centers. JHSF is involved in the purchase, sale, and development of commercial and residential properties.

The company has gained reputation from its innovative and sustainable quality solutions. In 2011, for example, it launched a luxurious residential building, Vitra, in Sao Paulo with green features which experts considered to help in environmental conservation by reducing global warming and enhancing the air. JHSF has received recognition for its ability to identify and tap into new lucrative opportunities. In 2014 it extended its stake by acquiring Hotel Fasano and a network of restaurants and hotels in the area. It has spread its operations locally to Salvador and Manaus, and overseas to Miami, New York, and Punta Del Estate in Uruguay.

The success of JHSF is a testament of the competence of its executive chairman, Jose Auriemo Neto, in the real estate fair. He has been the chief executive of JHSF since 2003 and has led the company to the top of the Brazilian real estate sector. In addition to managing the public developments, hotels and office buildings of the group, Jose Neto also oversees the company’s large retail and shopping centers in Salvador and Manaus. In response to the growing economic market in Brazil, two more developments are underway in Sao Paulo.

Neto is an alumnus of Fundação Armando Álvares Penteado (FAAP) University. He started working at JSHF in 1993. In 1997, Jose Neto founded the JHSF’s service department by creating Parkbem, a parking lot management company. In 1998, he obtained the rights to develop, launch, and manage Shopping Santa Cruz, creating the first world-class shopping destination in the country. Under the leadership of Jose Auriemo Neto, the company raised $461 million from the sale of assets in 2016. The company was recently estimated to have a market value of about $3.7 billion.