Ruminations of a Taco-Obsessed Philly Native

Roc Nation exect Desiree Perez is in charge of a big entertainment company and is set to take on even more artists with her business partner Jay-Z. Since Jay-Z’s deal with Live Nation is almost over, Roc Nation is talking to other big-time companies like Universal Music Group. Jay Z and Desiree recently met with the CEO Sir Lucian Grainge to discuss him buying into Roc Nation. This can be huge for Jay-Z to help him bring on more artists and help build up his already amazing credibility as a business mogul.

Desiree Perez has been there from the beginning of several companies with Jay-Z including SC Enterprises. She is an influence in the music business has a knack for negotiating on behalf of her clients. She is part of Rhianna’s inner circle and helps her with her endorsements and performance deals. She negotiated a twenty-five million dollar Samsung sponsorship for Rhianna’s tour. Other Roc Nation artists include Big Sean, Shakira, and J. Cole.

Since she’s been the COO of Roc Nation for seven years she’s been a key component of lots of business decisions. Her husband Juan Perez is the head of Roc Nation Sports where Jay-Z has signed such sports stars as Miguel Cotto and Dez Bryant among others. Desiree Perez is a force to be reckoned with when it comes to negotiating any type of contract and gives women in the industry an amazing role model to look up to. There is a lot that goes into running a company and negotiating contracts and Desiree has charisma coming out of her ears. and Follow him


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